Can You Trust Your Fishfinder?

Before Lowrance invented and sold the first recreational sonar product for fishermen in 1957, many anglers focused their time on the water searching for gamefish near or around the shoreline. The reason is simple: When you can see fish-holding structure along the bank of a lake, you are more confident in locating key fish-holding areas. The Lowrance Fish-Lo-K-Tor – also known as the “The Little Green Box” – changed all that. Using this portable, battery-operated device, fishermen gained the confidence they needed to move off the shoreline with a whirling dial of red lights that could define depth changes, and mark underwater structure as well as gamefish. While this first fishfinder was simple in design – requiring a considerable amount of training to use effectively – it changed the way we fished, and it definitely helped put fish in the boat. Today, when a marine electronics company announces a “ground breaking” fishfinder that delivers a meaningful benefit, anglers take notice. And that’s where our story begins.

Lowrance Continues to Dominate After 60 Years

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?